The challenge for industries is to extend community programs that maintain the goodwill of the company and increase sustainability. The important aspect of any development program undertaken by the company should have a formal monitoring system backed up by a proper evaluation mechanism. The approach of the study pertaining to the mining zone is evaluated based and delved into the efforts of the mining industries in exclusivity, relating to the socioeconomic concerns pertaining to the building of the corporate brand. The case study is designed to deliberate on the initiatives and development programs that are taken by one of the leading mining company in Odisha.                   The Community development initiatives which offer health services by building hospitals, Infrastructure developments like building roads, building schools in the domain of education, supporting the small local business through procurement policies for local suppliers and sustainable livelihood projects serves the purpose of reducing economic dependence and creating employment opportunities. The findings suggest that the development initiatives taken by the company have a remarkable impact on the community surrounded by the industry.

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